In a period of significant transformations in the legal sector and economic landscape, where digitalization, innovation, and adaptability are essential, ZRVP marks a new chapter with a refreshed visual identity. Launched on the cusp of the firm’s 30th anniversary, the new image reflects both ZRVP’s core values and its ambition to redefine the standards of business law for future generations.

The refreshed visual identity retains the defining elements of the brand—the emblematic colors and the slogan “One Move Ahead”—while introducing a modern approach through an updated logo reinterpreted with respect for tradition, a contemporary font, and full adaptation to the digital environment. It is also a symbol of the founding partners’ commitment to the future, both for the firm’s clients and its team of lawyers.

ZRVP aims to remain a benchmark of traditional Romanian legal practice while also exemplifying how digitalization and modernization can harmoniously coexist with the classical values of the legal profession.

Commenting on the brand refreshment process, Cosmin Vasile, Managing Partner, stated: “In the business world, visual identity is more than just the attire actors wear; it becomes synonymous with the image of companies. As the legal profession, like humanity at large, has long entered the digital age, a visual identity that aligns with the times is essential. Without straying from the identity by which the world knows us, we are very pleased with the new image, which reflects the identity and tradition of our brand, reinterpreted in a modern and bold way.

After a well-deserved winter holiday, we look forward to resuming our day-to-day work in a year that, beyond the specific challenges of the legal profession, marks a double anniversary: 30 years since the birth of modern law (Law 51/1995) and, simultaneously, 30 years since the founding of ZRVP”.

The changes will be reflected across all communication materials, including a new website offering a modernized digital experience for clients and partners. The updated brand will be gradually rolled out across all marketing materials starting January 2025.

About Zamfirescu Racoţi Vasile & Partners

Zamfirescu Racoţi Vasile & Partners (ZRVP) is recognized as one of the leading law firms in Romania, providing legal assistance services in the areas of litigation and arbitration, as well as business law, insolvency, criminal law and tax consultancy.

ZRVP has a team of 66 lawyers, including 17 partners: Călin-Andrei Zamfirescu, Ioana Racoţi and Stan Tîrnoveanu (founding partners), Cosmin Vasile (managing partner), Anca Danilescu (senior partner), Elena Iacob, Alina Tugearu, Monica Strîmbei, Cătălin Micu, Andrei Dumitrescu, Mihai Băjenaru, Cosmin Cojocaru, Marina Crenguța Florea, Ovidiu Șerban, Violeta Saranciuc and Alexandru Iorgulescu (partners), and Robert Oancea (of counsel).