A multidisciplinary team made of Reff & Associates | Deloitte Legal’s lawyers and Deloitte Romania’s financial and tax advisors assisted UE Furniture, a global leading producer of office chairs, armchairs, and sofas, in the acquisition of the family-owned business Rus Savitar, a key player in the local furniture industry. The transaction was signed in November 2024 and was completed recently, after obtaining the required regulatory approvals.

This take-over marks the expansion in our country of the Chinese furniture producer, after its USD 9.5 million investment in a production base in Romania located in Hunedoara County, announced in 2019.

The Reff & Associates | Deloitte Legal’s experts provided assistance to UE Furniture throughout the acquisition process, from the conclusion of the framework agreement on the proposed transaction, during the due diligence analysis phase, as well as in the negotiation, signing and implementation of the transaction. The legal team consisted of Irina Dimitriu, Partner and leader of the real estate practice, Larisa Popoviciu, Senior Managing Associate, who coordinated the entire project, Calin Georgescu-Muresanu, Senior Associate, Andreea Zaharia and Mihnea Radu, Managing Associates. Deloitte Romania’s Advisory team assisted the buyer with financial due diligence and transaction support, through the contributions of Radu Dumitrescu, Partner-in-Charge, Vlad Balan, Director, Ionut Grigoras, Manager, Andreea Voinea, Senior Associate, Marc Nedera and Elena Becheanu, Associates. Also, tax experts Dan Badin, Partner, Laura Bobar, Senior Manager, Ana Bica, Senior Consultant, Stefania Samson, Consultant, and Simona Mergeani, Director, ensured the tax due diligence, the transaction and the transfer pricing assistance.

“This transaction marks a new development phase for our client, whom we also assisted in its initial major investment in our country. This new acquisition is in line with our client’s global investment strategy, and we are glad we have been involved in this strategic transaction in the manufacturing sector,” said Irina Dimitriu, Partner at Reff & Associates | Deloitte Legal and leader of the real estate practice.

UE Furniture was established in 2001 and reported revenues of over 630 million euros at the end of 2023 and 6,000 employees.

Rus Savitar was set up in 1994 and has become an important player on the Romanian furniture market. In 2019, the company was taken over by the Swedish investment fund Greenbridge Partners and returned to its founders in 2024.

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Deloitte Romania is one of the leading professional services organizations in the country providing, in cooperation with Reff & Associates | Deloitte Legal, services in audit, tax, legal, consulting, financial advisory, risk advisory, business processes as well as technology services and other related services, through 3,200 professionals.

Reff & Associates | Deloitte Legal is recognized as a leading law firm in Romania for the quality of services and ability to deliver solutions on complex legal matters. The areas of practice include banking and finance, competition, employment, energy and environment, insolvency, legal management consulting, litigation, corporate, mergers and acquisitions, public sector and real estate, as well as optimization of legal processes and the adoption of new technologies. The firm represents in Romania Deloitte Legal, a global network with more than 2,500 lawyers in 80 countries.